A ‘template’ website is a some what generic, pre-built website that is available for anyone on the internet to purchase. The buying of theme can choose from a set of pre-designed templates, tweak the colour palette and add custom logos and images. This can be done by the developer or by the pre-builtContent Management System (CMS) that came with the theme. These pre-built websites are generally not very flexible and the owner is limited to the parameter that came with the template.
Template websites are often cheap to purchase because they’re sold again and again to many people to cover the costs. There are a few drawbacks to using a template website. Customisation on templated websites is often limited and it’s sometimes hard to make your brand fit into such a generic design. The functionality of the layout and navigation system may not be suited to the purpose of the site and can be detrimental to the overall user experience.
Another common problem with template websites is that the code standard is poor, a lot of themes are built “quick and dirty” and there isn’t care in what they’re providing. This has a negative effect on Search Engine Optimisation (SEO) as Google will rank your website lower if the website is built badly. It can also affect the compatibility with browsers so your user’s experience will not be consistent across all platforms.
A ‘bespoke’ website is tailor-made to the specific demands of your business and is designed and built by with your business needs and goals in mind. Designers and developers will spend time analysing your requirements to build you something that is fit for purpose. This will also allow the identity of your business to be consistent throughout the site and will ensure the best possible user experience.
You will have full control of your online presence, from design to functionality. Bespoke websites are built using the latest W3C HTML and CSS coding standards. The developer will take time making sure the website works with different types of browsers across mobile and desktop to ensure the design looks good across all major formats. When I create a bespoke site for you I am on hand to make changes or to help you if there are any technical problems.
You can also grow and develop a bespoke website with your business so that future changes to the site can be implemented seamlessly and with as little hassle as possible. If you change the direction of your business the website can follow.
A bespoke website can be more costly and can take longer to implement than a template website. However, building bespoke you have access to a wealth of experience, advice and information to help you ensure that your online presence does the things you need it to. This is partly what you are investing in when you pay a bit more for a bespoke site.